A must-take course for anyone thinking of commercialising their work/research!

Even if you have a great product, success is not guaranteed.

Having a great product is not enough: from the beginning, it is crucial that you are clear on the problem you’re solving and who you’re solving it for.

This video is part of a series on Startup Secrets with Michael Skok at the Harvard i-lab.

There are many invaluable lessons in the video. What resonated most with me was the importance of creating SLIPPERY products:

Simple
Low to no initial cost
Installs easily
Proves value quickly
Plays well with others (product ecosystem, interoperability)
Easy to use
ROI is obvious
Your customers can’t live without it